Say yes to summer with Coke Creatures

Coca Cola is at the dance floor again with "Summertime" concept of "Open Happiness". I think "Open Happiness" is the biggest global slap of Coke to the enemy "Pepsi". Now, it is time to enrich this smart idea, even Pepsi and Coke sucks at localisation.

Now, it is time of Coke Creatures... The story tells us the adventure of 10 creatures in summertime around Europe. The commercial is enjoyable. And as an integrated campaign, digital part is also well produced. Web site has icons to share on twitter and facebook. At the same time creatures are actively communicating with the fans on their own facebook page. (774 fans right now). They also integrated a Flickr account to share and download the photos. The music was produced by Calvin Harris.


We will keep on watching and following the adventures of these 10 creatures and btw my fav is Lick. Coca Cola also designed 5 different cans for "Memorial Day". These 5 different cans will be on the shelves at the same time. This is a "first". And limited edition for sure! The designs are related to "summertime": a barbeque grill, surdboard, beach ball, sunglasses and stars&stripes

Coca Cola gave started to "summer" so fast. I am also still waiting for "the enemy" I guess we will have a funny "summertime".