It is so easy deciding to exist or not to exist on social media with the 5 questions below:
* Responsibility, time management and investment are needed for social media existence. Do you have enough resources?
* Will you be able to ignore the unfair reviews, the complaints of a customer, who could not take what he wanted from other channels? Or will you start crying?
* Did you notice that to connect with the people who has experiences with your brand has more advantages than trying to catch new ones?
* Are you serious about crises management?
* Do you have a serious online road map? Or you just move and see what happens?
If you say "no" to one of these 5 questions, just stop and be a televiewer of the social media. Be sure that you will learn so much as a viewer. Just be a good televiewer and listener.
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