Social Media and Marketing Presentation Part 2

Cause of a little time management problem in my daily life, finally i managed to finish and upload the second part of my social media & marketing presentation.

You can view below or you can visit my slideshare account. When you merge with the first part, i am sure it will be a little bit worthier.

I will be glad if you comment and share your ideas about it.

Social Media & Marketing Part 2

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New Presentation About Social Media & Marketing

I prepared a new presentation for my clients about social media and marketing. The first part, you can find below, includes social media definition, social media user reviews, advertising on social media.

Social Media & Marketing Part I

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5 questions if you exist on social media or not

It is so easy deciding to exist or not to exist on social media with the 5 questions below:

* Responsibility, time management and investment are needed for social media existence. Do you have enough resources?

* Will you be able to ignore the unfair reviews, the complaints of a customer, who could not take what he wanted from other channels? Or will you start crying?

* Did you notice that to connect with the people who has experiences with your brand has more advantages than trying to catch new ones?

* Are you serious about crises management?

* Do you have a serious online road map? Or you just move and see what happens?

If you say "no" to one of these 5 questions, just stop and be a televiewer of the social media. Be sure that you will learn so much as a viewer. Just be a good televiewer and listener.

Say yes to summer with Coke Creatures

Coca Cola is at the dance floor again with "Summertime" concept of "Open Happiness". I think "Open Happiness" is the biggest global slap of Coke to the enemy "Pepsi". Now, it is time to enrich this smart idea, even Pepsi and Coke sucks at localisation.

Now, it is time of Coke Creatures... The story tells us the adventure of 10 creatures in summertime around Europe. The commercial is enjoyable. And as an integrated campaign, digital part is also well produced. Web site has icons to share on twitter and facebook. At the same time creatures are actively communicating with the fans on their own facebook page. (774 fans right now). They also integrated a Flickr account to share and download the photos. The music was produced by Calvin Harris.


We will keep on watching and following the adventures of these 10 creatures and btw my fav is Lick. Coca Cola also designed 5 different cans for "Memorial Day". These 5 different cans will be on the shelves at the same time. This is a "first". And limited edition for sure! The designs are related to "summertime": a barbeque grill, surdboard, beach ball, sunglasses and stars&stripes

Coca Cola gave started to "summer" so fast. I am also still waiting for "the enemy" I guess we will have a funny "summertime".

Useful Links od The Week

Hospitals Turn to Web 2.0 Technologies as Marketing Tools

Social Media, Your Brand and Your Employees

Mobile online marketing spend doubled last year

10 Ways to Change the World Through Social Media

Forrester: Social Technology is Like Sex

Social Media Strategy: Do You Hire, Outsource, or DIY?